Julia has spent her career shape-shifting across industries: design, product innovation, data, advertising/branding, music, fashion, and education technology; some of the clients that have engaged Julia include design consultancy IDEO, intent data startup Bluekai (Oracle), advertising agency Wieden+Kennedy, lifestyle sneaker boutique Undefeated, and most recently Collective Shift, a MacArthur Foundation backed initiative looking at social and recreational practices surrounding new media, exploring the implications of digital media on young peoples' emerging identity.
With a lifelong fascination for science and technology, while embedded inside the lifestyle brand industry, Julia led an experimental STEM-inspired cultural think tank for girls, which appeared in Apple's 2011 commercial "Stickers."
Julia holds a BA in History from UCLA and an MFA in Media Design from Art Center College of Design. With a focus on the cultural implications of an ever-increasing connected world, her graduate thesis on augmented reality and robotics "Curious Displays" has been referenced in research initiatives from Disney Research and Microsoft, and incorporated as part of the coursework of Carnegie Mellon University's interaction design curriculum.
Earlier, Julia moonlighted as a competitive gamer in the late 1990's and was a professional VJ in the late 2000's, touring the world with bands at music festivals on the international circuit.
Born in Taipei, Taiwan, Julia spent her formative years between Shanghai and Southern California, and is currently based in Los Angeles.
Clients and Collaborators
A Bathing Ape
Beats by Dre
Johnson & Johnson
Major League Soccer
TBWA Chiat Day
The Creators Project
Los Angeles Times